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The Art of Live Tweeting
The Art of Live Tweeting

More and more conferences and workshops use social media to report live from the event. “Live Tweeting” is the most interactive social media tool used to broadcast live snapshots and to moderate online discussions.

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Featured Posts

Study: What makes people follow you on Twitter? Study: What makes people follow you on Twitter?

OK, if we’re going to talk about “Increasing your Twitter followers”, then we’re going to do this well: We’ll remember that an increased Twitter following is not a goal, it is a means. A means to expand your reach, so you can deliver your messages to a wider audience, and increase your impact. So, first (…)

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Writing Good Blog Posts: The Art of Seduction Writing Good Blog Posts: The Art of Seduction

  For some people, writing comes natural. For most, it comes with pain. Certainly when writing for a specific and demanding audience, like blog readers. Putting it bluntly, blog readers are lazy and hasty. Blogs are like inflight magazines: something “light” one can read in between other work, a piece of literature which is more (…)

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How to define a social media strategy How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media (…)

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BlogTips Tutorial:<br/>How to use Twitter BlogTips Tutorial:
How to use Twitter

Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, (…)

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Most recent posts

My Soapbox


A blog competition shows the power of social media A blog competition shows the power of social media

In the run-up to the World Congress on Agroforestry (#WCA2014), we ran a blog competition. The purpose was to provide agroforestry researchers, practitioners, students and farmers a platform to showcase their projects on our blog. We also used this opportunity to encourage people to discover the power of blogging -and social media as a whole- (…)

Tips & Tricks


The Layout for a Perfect Facebook Post The Layout for a Perfect Facebook Post

In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)

How to…


How to convert “social media reach” to “impact” – Part 2 How to convert “social media reach” to “impact” – Part 2

In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)

Tutorials


Case study: How to define an online communications strategy Case study: How to define an online communications strategy

Click on image to enlarge A few weeks ago, I facilitated a communications workshop for the Challenge Program on Water and Food (CPWF), a research program from the CGIAR, the global partnership of nonprofit agricultural research centers. CPWF’s research concentrates on “How to manage water more equitably, efficiently and sustainably”. We locked ourselves up for (…)

Funny


The evolution of social communications The evolution of social communications

Cartoon by Mike Keefe. Discovered by Jeff Bullas and Roxy Samii