How to define a social media strategy – Part 1:
Put your social media strategy in context

January 15, 2012

CIAT agricultural research

Defining a social media strategy for an agricultural research center

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals.

This tutorial show how we built up a social media strategy for some of the CGIAR agricultural research research centers. While they were the inspiration for this tutorial, the approach and process can be applied for many other nonprofit organisations.

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How to define a social media strategy

January 15, 2012

Ghana pepper

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,..

Now comes the time where organisations’ media people are actively seeking to merge the “social” media into their more “traditional” media outreach.

Now are also the times we have more social media tools on offer, than ever before. Which tools are the best suited for your cause? Which give the best return on investment? How do you use these tools best?

Now, more than ever, our management asks questions on our social media efforts. “What is its return?”, “what is the progress”, “what are the goals and measurable impact?”.

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I don’t like Google anymore

January 13, 2012

Google horror

I have blogged before how I don’t like Google’s growing monopoly on the web, and how they increasingly block non-Chrome browsers when you use their own web applications.

It looks like Google is now moving into more unsound web practices, using their web crawling power and abilities to unfair, unethical and illegal purposes.

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Help us putting “Social” back into “Social Media”

Don’t you hate it when organisations are using social media merely as a “broadcast medium”? You know the types…, those who only tweet links to their own websites, only publish their own publications on Facebook,… Those who never reply when you send them a message on Twitter, and hardly monitor their social media channels. No [...]

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Wanted: Drupal developer to implement a mobile theme

Update: Thanks to everyone who helped. I have now identified a developer! One of my websites, Humanitarian News, runs on Drupal 6. I’d like to implement a mobile theme on it, to make browsing from a mobile device easier and faster. I am looking for a Drupal developer who can implement a very simple and [...]

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Sharing links via social media:2011 statistics

“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.

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At the International Forum on Water and Food:
Our social media team is rocking!

Barely two months have passed since we published a post, asking for volunteers to cover the forum via social media. By now, we have gathered about 20 social reporters who will “report” live from the Forum itself. Another 80 (!) social media volunteers spread all over the world will be helping to “propagate” the content [...]

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Is Chrome soon the only browser supported by Google tools?

A few weeks ago, I complained that the new Google’s Blogger dashboard no longer supported Safari. Instead Google encouraged people to switch to Chrome, Google’s own browser. I predicted that it would not stop there, knowing Google’s tendency to monopolize the web world.

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Social bookmarking buttons: are they worth it?

On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people [...]

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The EU directive on web cookies:
a privacy warning too far?

This warning popped up today, while surfing the website of a large international nonprofit. It was the first time I ran across a oblivious warning like that.

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A New Delicious, a New Problem.

In the past days, Delicious, the widely popular bookmarking site, changed their ehmm, how should I call it: their “website”, their user interface? If it were only the user-interface, I’d be happy, but some of the functionality changed too… Yet another example of “If you seriously engage in social media, you can’t keep it as [...]

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