Defining a social media strategy for an agricultural research center
Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals.
This tutorial show how we built up a social media strategy for some of the CGIAR agricultural research research centers. While they were the inspiration for this tutorial, the approach and process can be applied for many other nonprofit organisations.
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Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,..
Now comes the time where organisations’ media people are actively seeking to merge the “social” media into their more “traditional” media outreach.
Now are also the times we have more social media tools on offer, than ever before. Which tools are the best suited for your cause? Which give the best return on investment? How do you use these tools best?
Now, more than ever, our management asks questions on our social media efforts. “What is its return?”, “what is the progress”, “what are the goals and measurable impact?”.
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