On Twitter, many people “check you out” before deciding to follow you. Researchers at Georgia Tech defined which factors matter when “being checked out”. After analyzing 500,000 tweets from 500 Twitter users in 15 months, here are their conclusions.
"Online Media" job vacancies in nonprofit organisations:
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)
For some people, writing comes natural. For most, it comes with pain. Certainly when writing for a specific and demanding audience, like blog readers. Putting it bluntly, blog readers are lazy and hasty. Blogs are like inflight magazines: something “light” one can read in between other work, a piece of literature which is more (…)
Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media (…)
How to use Twitter
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, (…)
UNICEF puts social media into perspective
UNICEF Sweden puts social media into perspective. In all the work we do with social media for nonprofit causes, we should never loose the perspective: Social media is not a goal, it is a means. A means to a greater end… It is not the amount of Facebook Likes that will change the world. Nor (…)
Using social media at events: Are you missing opportunities?
Once upon a time, there was an organisation, that ran a single day event at RIO+20, the big sustainable development conference in June 2012. The event was well attended (around 600 people), and had a good coverage in the “traditional media” (newspapers and magazines). Apart from publishing some post-event blogposts, pictures and videos, social media (…)
How to convert “social media reach” to “impact” – Part 2
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
Case study: How to define an online communications strategy
Click on image to enlarge A few weeks ago, I facilitated a communications workshop for the Challenge Program on Water and Food (CPWF), a research program from the CGIAR, the global partnership of nonprofit agricultural research centers. CPWF’s research concentrates on “How to manage water more equitably, efficiently and sustainably”. We locked ourselves up for (…)