Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)
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Unfortunately, there is a lot of bla-bla and little boum-boum in most talk about social media success factors, performance indicators and Return-on-Investment (ROI). Half of the organisations are still still stuck with the old mix-up between “reach” and “impact”. And even “reach” they might (wrongly) define by the amount of Facebook Likes or Twitter Followers, (…)
Online media is becoming increasingly important for any company, organisation or institute. If you don’t have an online presence, you don’t exist. Social media, websites, online data repositories, intranets, mobile technologies- all make our “online publishing” diverse and exciting. Today’s fast-paced online technology in an interactive and inter-connected world also means that “the work is (…)
The art of communications, is to stick out from the crowds. Offer your public new and enticing communications, both in content and in form. The world of online communications is now moving faster than ever before. We have more tools at our disposal, which provide new opportunities to bring our messages and interact with our (…)
In the run-up to the World Congress on Agroforestry (#WCA2014), we ran a blog competition. The purpose was to provide agroforestry researchers, practitioners, students and farmers a platform to showcase their projects on our blog. We also used this opportunity to encourage people to discover the power of blogging -and social media as a whole- (…)
Someone once told me, we can do all the science we want, we can do all the agricultural research for development we want, unless if our findings get “out there”, the research is a useless spending of public funding. And “getting it out there” is not just publishing in scientific journals, but “getting it out (…)
More and more conferences and workshops use social media to report live from the event. Dubbed “Social reporting”, this live crowdsourced reporting is a mesh of live blogging, podcasting, vlogging, webcasting and real time online discussions. Social reporting has become THE way to involve an online public, with onsite events.
Are you familiar with things like “Twitter”, “Facebook”, “blogging”, “vlogging”, “podcasting”,…? Join us! Or if those words sound like gibberish to you, well… You are welcome too! Experienced social media users, professionals, volunteers, journalists as well as beginners are equally welcome in the social media team of the World Congress on Agroforestry (WCA2014) held in (…)
We are organizing a Social Media Boot Camp for experienced social media coordinators at the COP19 conference. Apply now!
UNICEF Sweden puts social media into perspective. In all the work we do with social media for nonprofit causes, we should never loose the perspective: Social media is not a goal, it is a means. A means to a greater end… It is not the amount of Facebook Likes that will change the world. Nor (…)
“It isn’t where you came from, its where you’re going that counts.” —Ella Fitzgerald Few young people raise to a position, early in their career, where they can inspire others and make a change. For those who do, even fewer dare to take the risk then, to stand up, and push for changes. Idowu Okheren (…)