In the run-up to the World Congress on Agroforestry (#WCA2014), we ran a blog competition. The purpose was to provide agroforestry researchers, practitioners, students and farmers a platform to showcase their projects on our blog. We also used this opportunity to encourage people to discover the power of blogging -and social media as a whole- (…)
All entries by this author
Someone once told me, we can do all the science we want, we can do all the agricultural research for development we want, unless if our findings get “out there”, the research is a useless spending of public funding. And “getting it out there” is not just publishing in scientific journals, but “getting it out (…)
More and more conferences and workshops use social media to report live from the event. “Live Tweeting” is the most interactive social media tool used to broadcast live snapshots and to moderate online discussions.
Are you familiar with things like “Twitter”, “Facebook”, “blogging”, “vlogging”, “podcasting”,…? Join us! Or if those words sound like gibberish to you, well… You are welcome too! Experienced social media users, professionals, volunteers, journalists as well as beginners are equally welcome in the social media team of the World Congress on Agroforestry (WCA2014) held in (…)
We are organizing a Social Media Boot Camp for experienced social media coordinators at the COP19 conference. Apply now!
UNICEF Sweden puts social media into perspective. In all the work we do with social media for nonprofit causes, we should never loose the perspective: Social media is not a goal, it is a means. A means to a greater end… It is not the amount of Facebook Likes that will change the world. Nor (…)
“It isn’t where you came from, its where you’re going that counts.” —Ella Fitzgerald Few young people raise to a position, early in their career, where they can inspire others and make a change. For those who do, even fewer dare to take the risk then, to stand up, and push for changes. Idowu Okheren (…)
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
A while ago, we had a workshop with the key media people from the Global Agricultural Partnership, CGIAR. One of the key discussions was on The difference between “reach” and “impact”: How can we shift from aiming for higher blog visitors, to what really matters: using our social media outlets for a deeper impact. How (…)