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Measuring the effectiveness of Twitter, Facebook and LinkedIn

Jun 29th, 2014 | By
Measuring the effectiveness of Twitter, Facebook and LinkedIn

Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)

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Social Media: How successfull are you?

Jun 24th, 2014 | By
Social Media: How successfull are you?

Unfortunately, there is a lot of bla-bla and little boum-boum in most talk about social media success factors, performance indicators and Return-on-Investment (ROI). Half of the organisations are still still stuck with the old mix-up between “reach” and “impact”. And even “reach” they might (wrongly) define by the amount of Facebook Likes or Twitter Followers, (…)

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#TOC2014: A workshop for webmanagers from nonprofit organisations, with a twist

Jun 17th, 2014 | By
#TOC2014: A workshop for webmanagers from nonprofit organisations, with a twist

Online media is becoming increasingly important and complex for any company, organisation or institute. In the #TOCS2014 workshop, web managers gather on common challenges and solutions. Open for applications now!



Online communications for nonprofits: the current trends

Jun 13th, 2014 | By
Online communications for nonprofits: the current trends

The art of communications, is to stick out from the crowds. Offer your public new and enticing communications, both in content and in form. The world of online communications is now moving faster than ever before. We have more tools at our disposal, which provide new opportunities to bring our messages and interact with our (…)

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A blog competition shows the power of social media

Feb 24th, 2014 | By
A blog competition shows the power of social media

In the run-up to the World Congress on Agroforestry (#WCA2014), we ran a blog competition. The purpose was to provide agroforestry researchers, practitioners, students and farmers a platform to showcase their projects on our blog. We also used this opportunity to encourage people to discover the power of blogging -and social media as a whole- (…)

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The adventures of a reporter in Social Media Wonderland

Feb 22nd, 2014 | By
The adventures of a reporter in Social Media Wonderland

Someone once told me, we can do all the science we want, we can do all the agricultural research for development we want, unless if our findings get “out there”, the research is a useless spending of public funding. And “getting it out there” is not just publishing in scientific journals, but “getting it out (…)

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The Art of Live Tweeting

Dec 30th, 2013 | By
The Art of Live Tweeting

Have you ever felt the thrill of knowing that hundreds follow -in real time- every sentence you type? Have you experienced the excitement of moderating a live discussion amongst dozens of people, spread all over the world, from your keyboard? The exhilaration of trying to catch what you see and hear, and convert it into (…)

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Join our #WCA2014 social media team!

Dec 16th, 2013 | By
Join our #WCA2014 social media team!

Are you familiar with things like “Twitter”, “Facebook”, “blogging”, “vlogging”, “podcasting”,…? Join us! Or if those words sound like gibberish to you, well… You are welcome too! Experienced social media users, professionals, volunteers, journalists as well as beginners are equally welcome in the social media team of the World Congress on Agroforestry (WCA2014) held in (…)

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Social Media Boot Camp at COP19 – Now open for applications!

Jun 25th, 2013 | By
Social Media Boot Camp at COP19 – Now open for applications!

We are organizing a Social Media Boot Camp for experienced social media coordinators at the COP19 conference. Apply now!



UNICEF puts social media into perspective

Jun 22nd, 2013 | By
UNICEF puts social media into perspective

UNICEF Sweden puts social media into perspective. In all the work we do with social media for nonprofit causes, we should never loose the perspective: Social media is not a goal, it is a means. A means to a greater end… It is not the amount of Facebook Likes that will change the world. Nor (…)

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African conference on agricultural science looks for social media volunteers

Jun 21st, 2013 | By
African conference on agricultural science looks for social media volunteers

“It isn’t where you came from, its where you’re going that counts.” —Ella Fitzgerald Few young people raise to a position, early in their career, where they can inspire others and make a change. For those who do, even fewer dare to take the risk then, to stand up, and push for changes. Idowu Okheren (…)

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