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UNICEF Sweden puts social media into perspective. In all the work we do with social media for nonprofit causes, we should never loose the perspective: Social media is not a goal, it is a means. A means to a greater end… It is not the amount of Facebook Likes that will change the world. Nor (…)
“It isn’t where you came from, its where you’re going that counts.” —Ella Fitzgerald Few young people raise to a position, early in their career, where they can inspire others and make a change. For those who do, even fewer dare to take the risk then, to stand up, and push for changes. Idowu Okheren (…)
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
A while ago, we had a workshop with the key media people from the Global Agricultural Partnership, CGIAR. One of the key discussions was on The difference between “reach” and “impact”: How can we shift from aiming for higher blog visitors, to what really matters: using our social media outlets for a deeper impact. How (…)
On Twitter, many people “check you out” before deciding to follow you. Researchers at Georgia Tech defined which factors matter when “being checked out”. After analyzing 500,000 tweets from 500 Twitter users in 15 months, here are their conclusions.
This is so funny. This video and The Onion’s article “Guy With 10,000 Tweets, 15 Followers About Ready To Hang It Up” made me think about many things we do in social media for our nonprofit causes.. The things we get hung up on, and the focus we often do not have… It is nice, (…)
For some people, writing comes natural. For most, it comes with pain. Certainly when writing for a specific and demanding audience, like blog readers. Putting it bluntly, blog readers are lazy and hasty. Blogs are like inflight magazines: something “light” one can read in between other work, a piece of literature which is more (…)