Basic SEO advice from the expert
For anyone taking blogging seriously, “SEO” or “Search Engine Optimization” is serious stuff. SEO is the craftmanship involved in improving the volume and quality of traffic search engines generate to your website or blog.
As I described in my “Understanding the traffic on your blog” primer, a large part of your visitors stumble upon your blog by accident, through a search engine. In my case study, about 40% of new visitors to be precise. Serious business.
And for anyone interested in SEO-stuff, Matt Cutts is a serious man. He works at Google, and goes to great length in assisting webmasters making their sites more accessible, crawable and searchable for search engines.
I am republishing the video above, as it gives some really down to earth hints on common SEO problems and pitfalls, sometimes too obvious for us to consider. Watch it, it is an hour well spent.
Video courtesy Matt Cutts