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Calling on the good and willing to spread a worthwhile message

Posted on Aug 24th, 2011 by

dead cattle in Horn of Africa
After 17 years in the field, working in front line humanitarian emergency response, of which 15 years in food aid relief, I took a sabbatical break. Taking a distance allowed me to discover an other side of the humanitarian work, something more longer term, but with no less impact: agricultural development.

Over the past sabbatical year, I had the opportunity to work with a team at CGIAR, mostly on social media related projects. That work brought me to the field, talking to farmers about ways they adapt (or don’t) to the economic and climatic changes, their needs, their wishes,… I wrote about it, made videos, published pictures.. I realized the impact even small things can have, on their daily lives. I talked to researchers, to extension agents, to suppliers… In short, I got hooked.

At this moment, I have the opportunity to work with CGIAR on an event taking place in Nairobi on Sept 1st, highlighting the importance of longer term agricultural research to augment the resilience of farmers confronted with a rapidly changing world, specifically related to the current drought (again) in the Horn of Africa.

The work of the CGIAR is not well known to the outside world. Having worked in food aid for the better part of my professional life, the CGIAR was certainly an unknown to me. It is part of my job is to make it known. And this is where you all can help, even though the effort is still at its early beginning (isn’t it great to be part of something from the start?).

We have set up a repository (in the form of a blog), in which I post simple examples of agricultural research the CGIAR is doing, particularly in the Horn, leading up to the Sept 1 event.

At the same time, we are “populating” a brand Twitter account @cgiarconsortium , using the hashtag #Ag4HoA (Agriculture for the Horn of Africa) for all tweets related to agricultural development. We started publishing development projects related to the Horn, but after Sept 1, we will broaden to other projects the CGIAR does, as time goes by.

On Sept 1st (followed by another event on Sept 2nd and 3rd), I will be live blogging/tweeting from the event, using the same Twitter account.

Now where can you help?

Just as I called out to the social media community for the Addis Sharefair, I am calling out to you now. I am looking for people active in the social media community to help spreading our worthwhile message. You don’t have to be related to development or agricultural research, but any reach you have within your own social community, can help.

I am looking for people who are willing to retweet, reblog, post our articles on Facebook, Google+, in short “make some social media noise”. I have assembled a good list of people in an email list already, whom I update daily of the new events and posts we are broadcasting.

Are you willing to help? Leave a comment, or email me via peter (at) theroadtothehorizon (dot) org and I will include you on our mailing list.

I hope with this effort, we can do some good, make a change, and maybe contribute our small bit to make sure droughts and floods no longer turn into famine.

Maybe one day, we won’t need to put up pictures of cattle starving due to a drought. Maybe one day, we will be able to publish pictures of thriving crops and well-fed cows, even though the area has been hit by yet another drought, or a flood.




4 Comments to “Calling on the good and willing to spread a worthwhile message”

  1. Thanh Tung | Techgru says:

    Hope you’ll have more experienced challenges with new work in CGIAR. I followed @cgiarconsortium, you know “exploring” the natural reservers is one of my passion, maybe i still don’t know the relationship between your work in Agriculture field & my passion. hehe

    • Peter says:

      @Thanh: well I hope the link will become clear soon, Thanh! — Eco-friendly agriculture, allowing farmers to adapt fast to the rapidly changing conditions (economic, climate, markets…) is key to the survival of many… That’s where the link is, I think! ;-)

      Peter

  2. Peter says:

    We ended up with about 50 social-media volunteers for this event. Thanks to everyone for your support.

    Stay tuned, in November, we’ll do our next one!

    Peter

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