From the category archives:

The BlogTips Tutorials

How to define a social media strategy – Part 4:
Fine-tuning your strategy

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core content” and looked at the roles of different social media tools. But nothing in life is simple. A social media strategy is [...]

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How to define a social media strategy – Part 3:
Sandwich men, flyers and store displays

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation and identified the role of social media in “connecting our target audience to our core content”. We identified three critical parts in our social media strategy: identifying our target audience and our core content, and how social [...]

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How to define a social media strategy – Part 2:
Sell your candy

In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this tutorial, as: Make research available and accessible, AND Document the research processes In this part, we’ll convert these goals into a social media strategy.

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How to define a social media strategy – Part 1:
Put your social media strategy in context

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals. This tutorial shows how we built up a [...]

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How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media [...]

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BlogTips Tutorial:
How to use Twitter

Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, [...]

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BlogTips Tutorial:
How to select your blog platform

Alright! You recognized your organisation can benefit from a blog and you know what you will blog about. But… which “software” should you use to blog? From the many different blogplatforms on the market, which suits your needs? In this tutorial, I explain the questions you need to ask yourself, the basic choices you will [...]

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BlogTips Tutorial:
How to analyse your blog’s visitors statistics

A serious blog is geared towards its audience. As a serious blogger, it is important you understand your audience, your readers. Simple and free tools like Google Analytics, will give you heaps of figures, but how do you make sense out of all that? What do these figures mean and what can I do with [...]

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BlogTips Tutorial:
Starting a blog from scratch

As a nonprofit organisation, you want to start blogging? In this tutorial, I collected a number of posts to get you on your way:

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How to organise social reporting from conferences and other events

Social media is not a goal in itself, but is a tool. An increasingly popular use of social media is to report live from conferences, workshops or any other events, a technique often labeled as “social reporting”. Traditionally, events published their information through press releases, and traditional web publication methods. Thanks to the wide spread [...]

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How to evaluate a blog – Part 8:
Graphical Presentation

Thumbnail image for How to evaluate a blog – Part 8: <br />Graphical Presentation

While most of the previous blog evaluation criteria were pretty objective, we now move into a much more “touchy & feely” area: the aesthetical presentation of a blog. Website graphics are a means, and not a goal by themselves. Graphics support the purpose of the site. They can emphasize areas, group different topics together, give [...]

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