From the category archives:

Making a social media strategy

How to define a social media strategy – Part 4:
Fine-tuning your strategy

In this Social Media Strategy case study, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core content” and looked at the roles of different social media tools. But nothing in life is simple. A social media strategy [...]

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How to define a social media strategy – Part 3:
Sandwich men, flyers and store displays

In this Social Media Strategy case study, we learned to put the strategy into the context of the organisation and identified the role of social media in “connecting our target audience to our core content”. We identified three critical parts in our social media strategy: identifying our target audience and our core content, and how [...]

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How to define a social media strategy – Part 2:
Sell your candy

In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this case study, as: Make research available and accessible, AND Document the research processes In this part, we’ll convert these goals into a social media strategy.

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How to define a social media strategy – Part 1:
Put your social media strategy in context

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals. This case study shows how we built up [...]

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How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media [...]

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