From the category archives:

Easy Stuff

How to define a social media strategy – Part 4:
Fine-tuning your strategy

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core content” and looked at the roles of different social media tools. But nothing in life is simple. A social media strategy is [...]

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How to define a social media strategy – Part 3:
Sandwich men, flyers and store displays

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation and identified the role of social media in “connecting our target audience to our core content”. We identified three critical parts in our social media strategy: identifying our target audience and our core content, and how social [...]

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How to define a social media strategy – Part 2:
Sell your candy

In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this tutorial, as: Make research available and accessible, AND Document the research processes In this part, we’ll convert these goals into a social media strategy.

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How to define a social media strategy – Part 1:
Put your social media strategy in context

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals. This tutorial shows how we built up a [...]

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How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media [...]

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I don’t like Google anymore

I have blogged before how I don’t like Google’s growing monopoly on the web, and how they increasingly block non-Chrome browsers when you use their own web applications. It looks like Google is now moving into more unsound web practices, using their web crawling power and abilities to unfair, unethical and illegal purposes.

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Help us putting “Social” back into “Social Media”

Don’t you hate it when organisations are using social media merely as a “broadcast medium”? You know the types…, those who only tweet links to their own websites, only publish their own publications on Facebook,… Those who never reply when you send them a message on Twitter, and hardly monitor their social media channels. No [...]

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Sharing links via social media:2011 statistics

“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.

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Is Chrome soon the only browser supported by Google tools?

A few weeks ago, I complained that the new Google’s Blogger dashboard no longer supported Safari. Instead Google encouraged people to switch to Chrome, Google’s own browser. I predicted that it would not stop there, knowing Google’s tendency to monopolize the web world.

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Social bookmarking buttons: are they worth it?

On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people [...]

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The EU directive on web cookies:
a privacy warning too far?

This warning popped up today, while surfing the website of a large international nonprofit. It was the first time I ran across a oblivious warning like that.

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