From the category archives:

Easy Stuff

How to monitor your brand on the Internet

In the old days, public relations people would save clippings of newspaper and magazine articles mentioning their company or organisation. Even though nowadays, news travels much faster and spreads wider, it seems public media people often no longer have their ear on the ground. It sounds like a contradiction to me: In the current age [...]

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From social media “reach” to “impact”

When using social media for nonprofit causes, it is easy to get stuck on “reach”: the amount of visitors on your blog, “followers” on Twitter, “Likes” on your Facebook page etc.. Particularly for blogs, some actually take my tips on analyzing traffic figures really seriously. And that is good, but it should not stop there. [...]

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“dlvr.it”: RSS-to-Twitter tool now with statistics dashboard

If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.

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Inspiration for Social Media Policy and Strategy

I am preparing a set of trainings and workshops on social media for CGIAR. One of the topics covers is the social media strategy and policy for their different research centers and projects. So I asked my friends in the KM4Dev and Web2forDEV communities for examples and inspirational literature.

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Survey: How NonProfit Organisations use Social Media

Earlier this year NTEN, Common Knowledge and Blackbaud surveyed 11,000 nonprofit professionals on their use of social media. Their findings are summarized in a free downloadable report. Here are some nice-to-know snippets which caught my eye, followed by my own observations:

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IFAD’s social media guidelines – A must read

View more documents from IFAD

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Got a lot of blog content? Try a magazine layout!

Long gone are the times where blogs were just a mere sequential series of short posts. Some blogs have grown to thousands of content pieces. Keeping a large blog as just a serial row of posts will obscure content for your visitors, allowing only horizontal navigation: from post to post to post to post… Key [...]

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BlogTips Tutorial:
How to use Twitter

Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, [...]

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BlogTips Tutorial:
How to select your blog platform

Alright! You recognized your organisation can benefit from a blog and you know what you will blog about. But… which “software” should you use to blog? From the many different blogplatforms on the market, which suits your needs? In this tutorial, I explain the questions you need to ask yourself, the basic choices you will [...]

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BlogTips Tutorial:
Starting a blog from scratch

As a nonprofit organisation, you want to start blogging? In this tutorial, I collected a number of posts to get you on your way:

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Blogging is dead, long live Blogging!

Many organisations struggle to get their blog onto the next level, to make proper use of social media tools, to technically manage these tools, and to make their content “travel” through the social media scene. If we concentrate only on blogging, the answer is not in a simple post “How to make your blog successful [...]

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