From the category archives:

Easy Stuff

What’s the ROI of social media?

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An excellent slideshow on the Return On Investment of social media Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard. Slideshow discovered via Jeff Bullas

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How to evaluate a blog – Part 5:
The user experience

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“User experience” or “Usability” is a big word for webmasters and serious bloggers. It is all – as many things while evaluating a blog or a website- all about “putting yourself in the shoes of your visitors”. In this part of our evaluation series, I will restrict our analysis to the key points of “How [...]

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How to evaluate a blog – Part 4:
The use of real estate

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After questions, numbers and first impressions, we are gradually moving into the technical part of our blog evaluation series. Let’s start with the most important piece first: “the blog’s real estate” or “how are the different bits of information used to build the blog”. A blog cramps a massive amount of data onto a small [...]

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How to evaluate a blog – Part 3:
First impressions

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In the previous parts, we have explored mostly “the environment” of the blog. From the blogmaster, we got all the information of the blog’s setup, its purpose, what they want out of the evaluation,… In the second step of the evaluation, we looked at the Google Analytics figures to find areas for improvement aided by [...]

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How to evaluate a blog – Part 2:
Check the numbers

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We can discuss blog statistics, visitor trending and referral patterns for days and on end. We don’t need too many figures for a general blog evaluation: only the basic traffic statistics will already give us a good view of: the blog and visitors’ profiles, and a trend over time. The main purpose of this exercise [...]

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How to evaluate a blog – Part 1:
Ask questions

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In evaluating a blog, try to understand “the environment” before even looking at the blog itself. Ask the most relevant questions to the blogmaster, so you can form an idea what is in their mind: what is this blog all about? What’s the purpose? How are they set up,..?

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Publish a full RSS feed, or a teasers only ?

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Have you ever asked yourself the question to feature full blogposts in your RSS feed, or to only publish a teaser? Maybe you should! I used my personal blog with a humble 700-800 RSS subscribers, as a test case.

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Power tools to manage multiple Twitter accounts

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For the past 18 months, I managed a dozen different Twitter accounts. From each, I tweet simple text phrases, links, and pictures. I follow my social crowd closely, checking the replies and direct message I get. I also retweet and engage into conversations, as a good social media user should do. In short, I am [...]

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Paper.li turns your Twitter stream into a web magazine

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My post about “Flipboard”, an iPad application which turns several social media streams into a slick magazine, stirred up some discussions at a local Tweetup. In the article, I complained about the boring feat of browsing through your Twitter stream, which is nothing more than a mere list of links and comments. While Flipboard turns [...]

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Flipboard turns Twitter and Facebook into an iPad magazine

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For someone who only upgraded from a 1997 Palm III PDA and a 2003 Nokia to an iPhone last year, I am now proud to be part of the in-crowd: I have an iPad. The only reason why I have an iPad, is that I dreamt of having an iPad. I believe in my dreams. [...]

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Is blogging still fun?

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I am not sure how often I feel like walking a road, ending up somewhere at a hurdle. And then I look around me and think “How did I end up here?”. I mean this “blogging thing” is great. It gives the power to distribute information “to the masses”. Being an anti-authoritarian at heart, I [...]

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