From the category archives:

Easy Stuff

Blogging for nonprofit in real life: ICTKM’s knowledge sharing blog

Once upon a time, wandering through the forest of nonprofit blogs, I stumbled upon a blog, managed by a team based here in Rome. Over the past years, I got to know most of the people involved, as a bunch of great individuals, driven by enthusiasm and passion about their cause: the ICT-KM team at [...]

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Twitter drives traffic to your blog. But how much?

I wrote before on how to use Twitter to drive traffic to your blog. I also published a short case study about the influence Twitter-generated traffic had onto my blogs. Most of the evidence of Twitter-to-Blog traffic was circumstantial though: Google Analytics only tracks referral site traffic. As More and more people use a desktop [...]

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How to promote your blogposts

“Content is King” is one of the most important slogans for serious bloggers: No matter how well you promote your blog, if your content – what and how your write – is mediocre, people might discover your blog, but won’t come back. Good, original content is key. It also works the other way round: you [...]

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How successful is your blog?

You created your blog, and write posts, write posts, write posts… Gradually, your audience grows. You get comments, get other bloggers linking to you,… Your blog has a lift-off. But how much of a lift-off? Are you flying in orbit, or are you barely clearing the tree tops? How do you measure your blog’s performance. [...]

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Using your blog real estate effectively

When you buy a piece of land, you have only a limited space to build the house of your dreams. When you design a blog, you have only a limited space to convey information. We call it “the blog real estate”. The most precious real estate is the top of your homepage, the part a [...]

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Selecting a blog platform – Part 1: A critical choice

Alright! You recognized your organisation can benefit from a blog and you know what you will blog about. The next step is critical: Choosing your blog platform, the “software” to edit, publish and host your blog. Choosing the right blog platform is critical. You might set out as “let me give this a decent try”, [...]

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Selecting a blog platform – Part 3: Functionality

Part 1 of this series showed how critical it is to choose the blog platform suited for your needs, before you start. in Part 2, we covered one of the first questions you need to ask yourself: will I selfhost my blog or not? Today, we’re covering a topic which is just as critical in [...]

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Selecting a blog platform – Part 4: Ease-of-use and support

In this series, we looked at the criticality of choosing the right blog platform and how the different blog platforms differ in functionality and in the way they host the blogs. Now, let’s concentrate more on you, the blogger. Do you want to concentrate on writing posts, without spending too much time on fiddling with [...]

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Selecting a blog platform – Part 5: Layout, design and navigation

So far, we have covered some basic questions before you can make a solid choice which blog platform to use: selfhosting your blog or not, what functionality you demand, and what ease of use and support you can expect. With this triple pack, you can more or less decide on a blog software. Unless…, if [...]

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Selecting a blog platform – Part 6: Customizability

To make a solid choice which blog platform to use, we looked at factors like selfhosting your blog or not, what functionality you demand, ease of use and support as well as design, layout and navigation features. Some bloggers are very particular about their tools, and want it just the way they like it, in [...]

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Selecting a blog platform – Part 7: The bottom line

Making the choice which blog platform to use? Ask yourself: “Do I want to selfhost my blog or not?”, “What functionality do I want?”, “How important are ease of use and support, design, layout and navigation features and customizability for me?”… Looking at all of these factors, here are my bottom line recommendations:

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