From the category archives:

How to… Stuff

How to define a social media strategy – Part 4:
Fine-tuning your strategy

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core content” and looked at the roles of different social media tools. But nothing in life is simple. A social media strategy is [...]

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How to define a social media strategy – Part 3:
Sandwich men, flyers and store displays

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation and identified the role of social media in “connecting our target audience to our core content”. We identified three critical parts in our social media strategy: identifying our target audience and our core content, and how social [...]

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How to define a social media strategy – Part 2:
Sell your candy

In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this tutorial, as: Make research available and accessible, AND Document the research processes In this part, we’ll convert these goals into a social media strategy.

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How to define a social media strategy – Part 1:
Put your social media strategy in context

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals. This tutorial shows how we built up a [...]

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How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media [...]

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How to secure WordPress timthumb.php

If you have a selfhosted WordPress blog (WordPress.org), take urgent measures to secure your site from a recently discovered vulnerability. Many WordPress themes and plug-ins use a script called “timthumb” (timthumb.php). This is the most common code used to create thumbnails from pictures. End July, a vulnerability surfaced showing external users could dump malicious code [...]

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Blogger: New user interface and mobile themes

Well, Blogger catches on! They just announced a brand new user interface. The last significant upgrade of Blogger was way back in 2007. Even though they added a new template designer and added a new preview function just one year ago, the basic user interface remained unchanged and archaic. Not so with the latest changes. [...]

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How to win the religious war on CMS’es?

“I need a website for my organisation”, people tell me, “which software should I use?”. I answer with an other question: “I want to buy a car. Which car should I choose?” The choice of a car depends on what you want to do with it: You need to go off-road? Transport goods? Race? Drive [...]

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How to compress pictures with Picasa

I am often asked to review blogs and websites. One of the most common problems I find, is simply that blogs are “slow”… A slow blog is no good. Believe it or not, most of the speed problems are caused by oversized and uncompressed pictures and graphics.

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How to monitor your brand on the Internet

In the old days, public relations people would save clippings of newspaper and magazine articles mentioning their company or organisation. Even though nowadays, news travels much faster and spreads wider, it seems public media people often no longer have their ear on the ground. It sounds like a contradiction to me: In the current age [...]

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“How to evaluate a blog” – The Online Manual

Several months ago, I wrote a series of blogposts, turned tutorial, about “How to evaluate a blog”. The series helps people improve blogs on key criteria such as traffic, speed, usability, use of real estate, graphic presentation and SEO. For all intents and purposes, it can also be used as a list of hints and [...]

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