Join our Online Media Workshop in Sri Lanka !
I am holding a Social Media and Online Communications Workshop in Sri Lanka, Jan 28 – Feb 1 2013. This workshop is organised by the International Water Management Institute (IWMI) and the CGIAR Research Program on Water, Land and Ecosystems (WLE).
As “Social Media” is all about “being social”, IWMI and WLE have graciously opened up the workshop to participants from other non-profit organisations.
There is no participation fee, but people will have to organise and pay for their own travel and lodging.
Here is the background of the workshop:
Social Media and Online Communications With a Purpose
We’d like to take you to “The Dark Side” of social media. It is the most unpopular side, where Twitter, Facebook, blogging, vlogging, bookmarking and hundreds of tools are used with a concrete purpose.
Well, because it is much easier to use social media just “to make noise”, to use it as yet another platform to trumpet your messages. And to boast with your 2,000 Twitter “followers” and 500 Facebook “Likes”… That is the easy part. But, did all that noise actually make a difference, to achieve your organisation’s goals? For the better of the world? Did it?
“Not!”, says Peter Casier, “I can just as well stand on my balcony in Italy with a megaphone, and start a presentation in Swahili on the need for Indian farmers to adapt to climate change. A large crowd might gather. I might reach 200 people, but my actual impact would be zero. None of those people are really part of my target audience. They would hear my message, but none would do anything with it.”
Peter is an online media consultant who mostly works with CGIAR centers and research programs. He’s not a particularly popular guy, as he asks the hard questions: “Amongst that plethora of hundreds of social media tools, which ones do you choose? To reach which target audience? What is that target audience? What messages do you want to bring to that target audience? How do you use those tools to their full capability? How do you measure your impact? How to you use your social media tools strategically, as part of your communications strategy”?
In a five days online media workshop, Peter will take us through the galaxy of online tools, structure them into categories we can use purposefully and strategically, help us peer review our use of the tools, and teach practical ways to measure reach and impact. “The Dark Side” of online media, “the side few people have gone before”.
“These new media, are, in basis, online seduction tools”, Peter says, “With these tools, you take your target audience to your target content, step by step. From the five seconds attention span on Twitter, to the hours needed to read your research reports and articles.”
He compares our research reports to candy in a store. “We want people to buy our candy. With this workshop, we will teach people to use social media in different linked steps: from the billboard guy handing out the pamphlets of about our candy sales, to how the displays of our shop window.
Training dates: Monday Jan 28 – Feb 1 2013
- Day 1:
Overview of social media tools, what they can be used for, how it all fits into one flow (from target audience to target content)
- Day 2:
Quality aspects: “the art of” – what makes a good blog(post), how to manage Facebook and Twitter account well. Social Media outlet monitoring, measuring, interacting,..
- Day 3:
Parallel session 1 (Internal to IWMI/WLE)
AM: Social Media: minimum investment with maximum return
(brief for senior staff)
PM: Specific introduction to social media tools for scientists
Parallel session 2 (for all participants): Collaborative workshop on “my way forward”, “Getting started”-peer assist
- Day 4 & 5:
Review of participants’ online media tools, reach. Peer-assist workshop on how to practically increase the online media reach and impact, based on the input from the participants
International Water Management Institute, Colombo, Sri Lanka
IWMI and the CGIAR Water, Land and Ecosystems program will pay for costs of the training. Participants are expected to pay for their travel, accommodation and living expenses while at the training. The hotel in Colombo is around US$150 per day though other arrangements could be found.
Only participants working for Non-Profit Organisations will be accepted.
j.clarke (at) cgiar.org (IWMI) or m.victor (at) cgiar.org (WLE/CPWF)