Wanted: social media volunteers for a good cause
Water scarcity is one of the most pressing issues facing humanity today.
Today, more than 20 percent of the world’s rivers run dry before reaching the sea. This is an upcoming disaster for the world’s agriculture, specifically in developing countries where 70-90% of the available water is used to grow food.
More than 1.4 billion people currently live in water-scarce rivers basins. By 2025 the number is expected to reach 3.5 billion. As the world’s population grows and global food demands will roughly double in the next 50 years, competition for scarce water resources is projected to intensify between the use of water for agriculture, and the use for urban or domestic uses.
If future generations are to be fed, agriculture must produce more food with less water.
- …more productive (produces more food per unit of water and land),
- …more resilient in the face of economic and environmental shocks, and
- …more diverse in food production and nutrition.
The third International Forum on Water and Food (IFWF) will be held in South Africa on November 14-17 this year. It will focus on assessing the progress of the research so far, and how to best capitalize on the results. It will gather lead scientists, policy makers and NGOs working in this field.
This is where we come in, and where I need your help!
Calling on social media volunteers
The forum organisers recognize the power and reach of social media, and want to actively use it to advocate for their cause. They asked me to coordinate the social media team.
Our team will:
- Use social media to spread the message and key content before, during and after the forum;
- Do the social reporting from the forum itself, using different social media outlets to distribute the updates;
- Coordinate the spreading of “the messages”, using a worldwide social media network.
The team will consist of volunteers. Some of them will be CPWF staff, others will be people interested in the cause of “water and food”. Some will attend the forum itself, but many will not physically be there, but rather use their social media networks to spread the messages.
More than just “advocacy”
But it is not just advocacy, we’re looking for. We want to use the opportunity to gather a group of volunteers, just as we did for the AgKnowledge Africa event in Addis last year: We will use the forum as a project, teaching people how to put together a social media strategy, how to select and use the tools, and train the newbies on the different social media techniques.
So, in short, we will use social media at its best and finest: Train people, define the approach, and execute a social media campaign for a good cause.
This will be an excellent learning opportunity, and a way to share experiences with like-minded people.
Are you interested to join in? You got nothing to lose!
Again, you don’t need to be related to the CPWF, nor even work for a non-profit organisation. You don’t even have to attend the forum. We do need people with a genuine interest in using social media for a non-profit cause, willing to learn from each other, and work with the others. We are looking for people willing to help spread the message through social media for a good cause.
If you are interested, drop me an email via peter (at) blogtips (dot) org or simply leave a comment with your email address in this post.
I will then put you on our Google Groups Email discussion forum. As our social media team is just starting, you can participate in the discussions from the beginning, and time-permitting, volunteer for one of the tasks.
And there are plenty of tasks: e.g. manage our Google Sites repository, search for new social media tools and help setting them up, make blogposts, and help to train others.
All of this is on a volunteering basis: you can invest as much or as little time you want.
Interested? Join now! This is a unique opportunity to be part of a greater good: using social media for a good cause.