Most recently published on BlogTips:
- A plea for geeky communications?
- Measuring the effectiveness of Twitter, Facebook and LinkedIn
- How successful is your social media outreach?
- #TOC2014: A workshop for webmanagers from nonprofit organisations, with a twist
- Online communications for nonprofits: the current trends
"Online Media" job vacancies in nonprofit organisations:
Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)
Unfortunately, there is a lot of bla-bla and little boum-boum in most talk about social media success factors, performance indicators and Return-on-Investment (ROI). Half of the organisations are still still stuck with the old mix-up between “reach” and “impact”. And even “reach” they might (wrongly) define by the amount of Facebook Likes or Twitter Followers, (…)
The art of communications, is to stick out from the crowds. Offer your public new and enticing communications, both in content and in form. The world of online communications is now moving faster than ever before. We have more tools at our disposal, which provide new opportunities to bring our messages and interact with our (…)
OK, if we’re going to talk about “Increasing your Twitter followers”, then we’re going to do this well: We’ll remember that an increased Twitter following is not a goal, it is a means. A means to expand your reach, so you can deliver your messages to a wider audience, and increase your impact. So, first (…)
#TOC2014: A workshop for webmanagers from nonprofit organisations, with a twist
Online media is becoming increasingly important for any company, organisation or institute. If you don’t have an online presence, you don’t exist. Social media, websites, online data repositories, intranets, mobile technologies- all make our “online publishing” diverse and exciting. Today’s fast-paced online technology in an interactive and inter-connected world also means that “the work is (…)
The Layout for a Perfect Facebook Post
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)
The Art of Live Tweeting
More and more conferences and workshops use social media to report live from the event. Dubbed “Social reporting”, this live crowdsourced reporting is a mesh of live blogging, podcasting, vlogging, webcasting and real time online discussions. Social reporting has become THE way to involve an online public, with onsite events.
Case study: How to define an online communications strategy
Click on image to enlarge A few weeks ago, I facilitated a communications workshop for the Challenge Program on Water and Food (CPWF), a research program from the CGIAR, the global partnership of nonprofit agricultural research centers. CPWF’s research concentrates on “How to manage water more equitably, efficiently and sustainably”. We locked ourselves up for (…)