“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.
Knowing AddThis reached over 1 billion users, they can provide a representative view of the social media and web market. In this 2011 overview, some things really stand out:
- Facebook is the most popular social media tool used for sharing links (just over 50% of the market);
- … followed by Twitter (14%), whose “sharing”-market grows by over 500%.
- Tumblr and StumbleUpon still have a tremendous growth.
- Sharing via Google+, the new social media kid on the block in 2011, has already levelled. Bad news for Google who heavily promoted it. But was to be expected, as it seems also the Google+ users is already levelling.
- Digg and MySpace are on their way down (no surprise here).
- Sharing via a browser pluging (“Address Bar” sharing) grows by over 1,600%.
- Internet Explorer is on its way down, Firefox levels and Chrome is on its way up. Chrome has been heavily promoted in Google’s Internet dictatorship.
- The use of mobile devices for sharing is on its way up. Once again, no surprise, though many mobile browsers could still do with good sharing plugins, if you ask me.
Happy 2012 sharing!
Oh, PS: If you are still doubting to put bookmark sharing buttons on your blog, check out my experience.
Peter. Flemish, European, aid worker, blogger, expeditioner, sailor, traveller, husband, father, friend, nutcase. Not necessarily in that order. (
