Social bookmarking buttons: are they worth it?
On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites.
As a user, I don’t use those buttons often, and I always wondered if other people actually used them. On some of my sites, I never implemented them.
I was wrong. Little did I know how much these buttons were used…
- Register (for free) on ShareThis and get a publisher’s ID;
- Cut and past the code in your blog template.
ShareThis keeps pretty neat traffic statistics, and this is what I got, after the first week:
- 40 posts were shared
- 59 people clicked on these Facebook links
- those 59 visitors read 66 pages.
- 34 posts were shared
- 597 people clicked on the Twitter links ( ! )
- those 597 visitors read 683 pages ( ! )
- And there were heaps of shares via other media: email, LinkedIn, Brainify, Tumblr, etc..
My surprise was two-fold: I had no idea social bookmarking icons were used that much, AND I had no idea this much traffic would be generated through it: over 700 visitors per week…
Quite a return for a simple cut and paste of 10 lines of code…
PS: one more surprise is how much more traffic Twitter links generated… It is clear Twitter is still the champion to spread links and to generate traffic to your site.