Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)
Posts Tagged ‘ Facebook ’
In short: Keep your copy text short, making it easier to read on a mobile Ensure your copy text is enticing and easy to read Include a “call-to-some-kind-of-action”: ask a question, opinion, comment Include a link, preferably shortened with bitly. Upload an image to make your post attractive. Best size for mobile viewing: 300 x (…)
At the Consortium of Agricultural Research Centers (CGIAR), we’re looking for some advice from Facebook API-gurus. We would like you to tell us if this crazy idea is possible, and how to go about developing it: Here’s the story: Simply said, CGIAR is a group of nonprofit agricultural research centers and projects. Many of these (…)
“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.
On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people (…)
If you ever need to give a presentation on the reach of the most prominent social media tools… Video courtesy Omobono
If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.
Earlier this year NTEN, Common Knowledge and Blackbaud surveyed 11,000 nonprofit professionals on their use of social media. Their findings are summarized in a free downloadable report. Here are some nice-to-know snippets which caught my eye, followed by my own observations:
The United States military is developing software that will let it secretly manipulate social media sites such as Facebook and Twitter by using fake online personas to influence Internet conversations and spread pro-American propaganda. A Californian corporation has been awarded a contract with US Central Command (CENTCOM), which oversees US armed operations in the Middle (…)
For someone who only upgraded from a 1997 Palm III PDA and a 2003 Nokia to an iPhone last year, I am now proud to be part of the in-crowd: I have an iPad. The only reason why I have an iPad, is that I dreamt of having an iPad. I believe in my dreams. (…)