In my tutorial series “Blogging 101 – Starting a blog from scratch” I have already covered the basic question many nonprofit organisations ask themselves: “Does my organisation need a blog?” There was one issue I did not highlight, though: Blogging is a kind of crowd sourced knowledge management. What do I mean by that? An [...]
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For anyone taking blogging seriously, “SEO” or “Search Engine Optimization” is serious stuff. SEO is the craftmanship involved in improving the volume and quality of traffic search engines generate to your website or blog. As I described in my “Understanding the traffic on your blog” primer, a large part of your visitors stumble upon your [...]
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