Posts tagged as:

social media (general)

How to define a social media strategy – Part 4:
Fine-tuning your strategy

In this Social Media Strategy tutorial, we learned to put the strategy into the context of the organisation. We identified the role of social media in “connecting our target audience to our core content” and looked at the roles of different social media tools. But nothing in life is simple. A social media strategy is [...]

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How to define a social media strategy – Part 2:
Sell your candy

In the process of defining a social media strategy in the context of nonprofit agricultural research, we defined the key role of social media in part 1 of this tutorial, as: Make research available and accessible, AND Document the research processes In this part, we’ll convert these goals into a social media strategy.

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How to define a social media strategy – Part 1:
Put your social media strategy in context

Every nonprofit organisation has its own goals. You might be fundraising for a shelter in your city, or advocating for companies to ban the use of Congo blood minerals in their products. Your social media strategy will logically depend on your “raison d’être”, on your organisation’s goals. This tutorial shows how we built up a [...]

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How to define a social media strategy

Long gone are the times where nonprofit organisations saw social media tools as a “nice add-on”. Time and again, social media has proven its potential in fundraising, advocacy, campaigning, live event reporting, knowledge sharing,.. Now comes the time where organisations’ media people are actively seeking to merge the “social” media with their more “traditional” media [...]

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Help us putting “Social” back into “Social Media”

Don’t you hate it when organisations are using social media merely as a “broadcast medium”? You know the types…, those who only tweet links to their own websites, only publish their own publications on Facebook,… Those who never reply when you send them a message on Twitter, and hardly monitor their social media channels. No [...]

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Sharing links via social media:2011 statistics

“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.

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Wanted: social media volunteers for a good cause

Water scarcity is one of the most pressing issues facing humanity today. Today, more than 20 percent of the world’s rivers run dry before reaching the sea. This is an upcoming disaster for the world’s agriculture, specifically in developing countries where 70-90% of the available water is used to grow food. More than 1.4 billion [...]

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The Social Media Revolution

 From time to time, those of us working in social media, still have to convince people on the reach and use of it all. So, here is another infographics/infomercial video. Always good at the beginning of a presentation. Video is based on the book “Socialnomics” by Erik Qualman (Discovered via @gaurisalokhe and @rsamii)

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The difference between social media “Reach” and “Impact”

At home, I step onto my balcony, overlooking the street. I start shouting into a megaphone about the importance of farmers in the developing world, the effects of climate change on them, and the role of their produce in the food chain. And how we have to stop the marsh of the Monsanto and Cargill [...]

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Beware of social media experts

Now that social media is reaching its popularity peak, the market is flooded with so-called “experts” and “guru’s”. I always wondered why people would call themself “expert” or “guru”.. I played with social media since 2006. For the past two years, much of my work involved social media. For the past year, I have done [...]

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How to monitor your brand on the Internet

In the old days, public relations people would save clippings of newspaper and magazine articles mentioning their company or organisation. Even though nowadays, news travels much faster and spreads wider, it seems public media people often no longer have their ear on the ground. It sounds like a contradiction to me: In the current age [...]

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