The art of communications, is to stick out from the crowds. Offer your public new and enticing communications, both in content and in form. The world of online communications is now moving faster than ever before. We have more tools at our disposal, which provide new opportunities to bring our messages and interact with our (…)
Posts Tagged ‘ tools ’
A few weeks ago, I complained that the new Google’s Blogger dashboard no longer supported Safari. Instead Google encouraged people to switch to Chrome, Google’s own browser. I predicted that it would not stop there, knowing Google’s tendency to monopolize the web world.
Well, Blogger catches on! They just announced a brand new user interface. The last significant upgrade of Blogger was way back in 2007. Even though they added a new template designer and added a new preview function just one year ago, the basic user interface remained unchanged and archaic. Not so with the latest changes. (…)
I am often asked to review blogs and websites. One of the most common problems I find, is simply that blogs are “slow”… A slow blog is no good. Believe it or not, most of the speed problems are caused by oversized and uncompressed pictures and graphics. Many bloggers have difficulties to understand the difference (…)
If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.
Several months ago, I wrote a series of blogposts, turned tutorial, about “How to evaluate a blog”. The series helps people improve blogs on key criteria such as traffic, speed, usability, use of real estate, graphic presentation and SEO. For all intents and purposes, it can also be used as a list of hints and (…)
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, (…)
Alright! You recognized your organisation can benefit from a blog and you know what you will blog about. But… which “software” should you use to blog? From the many different blogplatforms on the market, which suits your needs? In this tutorial, I explain the questions you need to ask yourself, the basic choices you will (…)
A serious blog is geared towards its audience. As a serious blogger, it is important you understand your audience, your readers. Simple and free tools like Google Analytics, will give you heaps of figures, but how do you make sense out of all that? What do these figures mean and what can I do with (…)
As a nonprofit organisation, you want to start blogging? In this tutorial, I collected a number of posts to get you on your way: Does your organisation need a blog? How can a blog enhance your web presence? What is the difference between a blog and a website? What is the cost of making and (…)
Social Reporting from Conferences, Workshops and Other Events: A practical guide for organisers Social media is not a goal in itself, but is a tool. “Social Reporting” is one of the ways we can apply our social media tool set. Social reporting is an increasingly popular way to report live from conferences, workshops or any (…)