Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)
Posts Tagged ‘ Twitter ’
Have you ever felt the thrill of knowing that hundreds follow -in real time- every sentence you type? Have you experienced the excitement of moderating a live discussion amongst dozens of people, spread all over the world, from your keyboard? The exhilaration of trying to catch what you see and hear, and convert it into (…)
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
OK, if we’re going to talk about “Increasing your Twitter followers”, then we’re going to do this well: We’ll remember that an increased Twitter following is not a goal, it is a means. A means to expand your reach, so you can deliver your messages to a wider audience, and increase your impact. So, first (…)
This is so funny. This video and The Onion’s article “Guy With 10,000 Tweets, 15 Followers About Ready To Hang It Up” made me think about many things we do in social media for our nonprofit causes.. The things we get hung up on, and the focus we often do not have… It is nice, (…)
When micro-blogging giant Twitter bought mini-blogging Posterous last year, the news was received with mixed feelings. Early on, there were suspicions that Twitter was going to kill Posterous. For reasons unknown actually, as Posterous was not a Twitter, but rather a Tumblr competitor. So 12 months down the road, Posterous’ death has been announced: As (…)
More and more Twitter accounts are sending out unsolicited spam tweets without the owner even noticing it. These tweets are sent either as “replies” or as “direct messages” to the account’s followers. The spam tweets look like this: exactly what are you doing on that video clip + link some real nasty stuff said about (…)
“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.
On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people (…)
If you ever need to give a presentation on the reach of the most prominent social media tools… Video courtesy Omobono
If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.