In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
Posts Tagged ‘ Twitter ’
On Twitter, many people “check you out” before deciding to follow you. Researchers at Georgia Tech defined which factors matter when “being checked out”. After analyzing 500,000 tweets from 500 Twitter users in 15 months, here are their conclusions.
This is so funny. This video and The Onion’s article “Guy With 10,000 Tweets, 15 Followers About Ready To Hang It Up” made me think about many things we do in social media for our nonprofit causes.. The things we get hung up on, and the focus we often do not have… It is nice, (…)
When micro-blogging giant Twitter bought mini-blogging Posterous last year, the news was received with mixed feelings. Early on, there were suspicions that Twitter was going to kill Posterous. For reasons unknown actually, as Posterous was not a Twitter, but rather a Tumblr competitor. So 12 months down the road, Posterous’ death has been announced: As (…)
More and more Twitter accounts are sending out unsolicited spam tweets without the owner even noticing it. These tweets are sent either as “replies” or as “direct messages” to the account’s followers. The spam tweets look like this: exactly what are you doing on that video clip + link some real nasty stuff said about (…)
“AddThis” is one of the main social media sharing sites. Just like “ShareThis“, which I covered before on this blog, they provide browser plugins and social bookmarking icons for 11 million websites. In short, they facilitate ways to “pass on” links via different (social) media.
On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people (…)
If you ever need to give a presentation on the reach of the most prominent social media tools… Video courtesy Omobono
If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.
Earlier this year NTEN, Common Knowledge and Blackbaud surveyed 11,000 nonprofit professionals on their use of social media. Their findings are summarized in a free downloadable report. Here are some nice-to-know snippets which caught my eye, followed by my own observations:
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organisations to create a community, to propagate your core messages and to kickstart fundraising and advocacy. It is a conversation tool, (…)