Here you are. And you stare into a void. You followed my advice: You defined your social media strategy, which fits nicely into your overall online media strategy. You set your goals and key performance indicators. Based on all the good advice, you measured your success and now find yourself sitting on a heap of (…)
Posts Tagged ‘ web statistics ’
In part 1 of this series, we made the case that a high “reach” – the amount of people you reach via your social media efforts, does not mean a high “impact”, unless your audience is your actual target audience. So how can we do better? Well, follow four steps: Identify your target group Inventorize (…)
A while ago, we had a workshop with the key media people from the Global Agricultural Partnership, CGIAR. One of the key discussions was on The difference between “reach” and “impact”: How can we shift from aiming for higher blog visitors, to what really matters: using our social media outlets for a deeper impact. How (…)
Once upon a time, there was an organisation, that ran a single day event at RIO+20, the big sustainable development conference in June 2012. The event was well attended (around 600 people), and had a good coverage in the “traditional media” (newspapers and magazines). Apart from publishing some post-event blogposts, pictures and videos, social media (…)
I have blogged before how I don’t like Google’s growing monopoly on the web, and how they increasingly block non-Chrome browsers when you use their own web applications. It looks like Google is now moving into more unsound web practices, using their web crawling power and abilities to unfair, unethical and illegal purposes.
On many of my blogs, I have the social bookmarking buttons beneath each blogpost. They allow visitors to easily publish a link to the post they are reading, onto Facebook, Twitter, and a variety of other social media sites. As a user, I don’t use those buttons often, and I always wondered if other people (…)
When using social media for nonprofit causes, it is easy to get stuck on “reach”: the amount of visitors on your blog, “followers” on Twitter, “Likes” on your Facebook page etc.. Particularly for blogs, some actually take my tips on analyzing traffic figures really seriously. And that is good, but it should not stop there. (…)
If you want to tweet your latest blogposts and website updates automatically, you’ll need to use one of the “RSS to Twitter” tools I have described in an earlier post. “dlvr.it”, my favourite of the bunch continues to get better.
Several months ago, I wrote a series of blogposts, turned tutorial, about “How to evaluate a blog”. The series helps people improve blogs on key criteria such as traffic, speed, usability, use of real estate, graphic presentation and SEO. For all intents and purposes, it can also be used as a list of hints and (…)
A serious blog is geared towards its audience. As a serious blogger, it is important you understand your audience, your readers. Simple and free tools like Google Analytics, will give you heaps of figures, but how do you make sense out of all that? What do these figures mean and what can I do with (…)
Mid January, I moved Aid News, one of my news aggregator sites from Tumblr to WordPress. After the move I activated the Google XML sitemap plugin which submits the blog’s sitemap automatically to different search engines.